According to the Bureau of Labor Statistics, marketing managers earned a median annual salary of $135,900 in 2019. While currently expanding at a rate of 8% per year, the marketing industry is a promising career field for individuals seeking rewarding professional opportunities in a vital component of business. With D’Youville’s online Bachelor of Science in Marketing degree, you’ll gain the skills you need to establish yourself as an authority in marketing while enhancing the success of your business through social media and advanced digital marketing techniques.
Utilizing a curriculum strongly focused on hands-on learning, the online marketing degree program is taught by a faculty of educators who share real-world marketing experience. As a student, you’ll receive individual attention from educators who are dedicated to your academic success while at D’Youville, and your professional success after graduation.
Courses required by the marketing degree explore essential marketing topics, including consumer behavior, global marketing strategies, international business concepts, personal selling, marketing analytics, and more. The marketing degree curriculum also offers hands-on experience through internship opportunities that allow you to learn in a business setting or remotely in DYC’s interactive online learning platform.
The online BS in Marketing degree is offered as a standalone program and also as part of a 5-year BS/MBA program that allows you to complete your bachelor’s degree and a Master of Business Administration consecutively. This option is one year faster than completing each degree individually.