Bachelor of Science


Program Details

Next Start Date: 3/15/2021
Credit Hours: 120
Cost Per Credit: $500
Transfer Credits Accepted: Up to 91
Estimated Completion Time: 4 years
IACBE Accreditation Logo

D'Youville’s business programs are accredited by the International Accreditation Council for Business Education (IACBE).

According to the Bureau of Labor Statistics, marketing managers earned a median annual salary of $135,900 in 2019. While currently expanding at a rate of 8% per year, the marketing industry is a promising career field for individuals seeking rewarding professional opportunities in a vital component of business. With D’Youville’s online Bachelor of Science in Marketing degree, you’ll gain the skills you need to establish yourself as an authority in marketing while enhancing the success of your business through social media and advanced digital marketing techniques.

Utilizing a curriculum strongly focused on hands-on learning, the online marketing degree program is taught by a faculty of educators who share real-world marketing experience. As a student, you’ll receive individual attention from educators who are dedicated to your academic success while at D’Youville, and your professional success after graduation.

Courses required by the marketing degree explore essential marketing topics, including consumer behavior, global marketing strategies, international business concepts, personal selling, marketing analytics, and more. The marketing degree curriculum also offers hands-on experience through internship opportunities that allow you to learn in a business setting or remotely in DYC’s interactive online learning platform.

The online BS in Marketing degree is offered as a standalone program and also as part of a 5-year BS/MBA program that allows you to complete your bachelor’s degree and a Master of Business Administration consecutively. This option is one year faster than completing each degree individually.

Courses and Requirements

A marketing degree designed to help you enhance the success of your business.

The online BS in Marketing degree requires the completion of 120 total credit hours, including 57 from major-specific courses. The program can be completed in 4 years.

Admission Requirements

Applicants must submit:

  • An online undergraduate application for admission (no application fee)
  • Official high school transcripts. An overall weighted GPA of 2.7 with successful completion of high school graduation requirements and four years of math, history, English, and science classes are required.
  • Official transcripts from all previously attended colleges/universities if transferring. A cumulative 2.0 GPA is required.
  • Use the Online Course Equivalency database to see whether the courses you’ve taken at other institutions can be counted towards a degree at D’Youville.

Tuition & Fees

Tuition and fees vary based on the program of study and whether you are considered a full- or part-time student. Financial aid can be applied to full- or part-time status. Plus, entering the program with previous academic credit can help lower your costs. Transfer credits must be earned from an accredited institution in courses required by the program being pursued. Below, you’ll find information about the potential cost of your program.

What will my degree cost?
Cost Total
Full Program Tuition $500 per credit hour $60,000
Full Program Fees $160 per semester $1,280
Full Program Total $61,280
Tuition with maximum transfer credits $500 per credit hour $15,000
Fees with maximum credit transfer $160 per semester $480
Total with Transfer Credits $15,480

Career Outcomes

D’Youville’s online BS in Marketing degree delivers the advanced skills needed to increase the success of your business through effective digital marketing techniques. With attention from field experts and a curriculum built for your achievement, you’ll complete the program fully prepared for diverse marketing careers.

Financial Aid

D’Youville is committed to ensuring every student can afford a quality education. All D’Youville online students are matched with a personal tuition planner, who works closely with you to understand your options.

Explore Financial Aid

Military Students

D’Youville has been recognized as a top military-friendly school. Service members, their spouses, and their children may all be eligible for certain services and education benefits.

Let Us Serve You

Frequently Asked Questions

Have questions? Learn more about becoming an online student, financial aid, admissions, and more.

See All FAQs